In the summer of 2017 my brand Etera Jewelry was born and this was at the beginning of a new life. The process was both beautiful and difficult at the same time. Being an architect I never really got any education on the topic of starting a brand, had no knowledge of the content marketing or how to position my brand on the market and reach my ideal customers. Jovana’s program came to me in the autumn of 2018. – just right on time. In the summer of 2018, I faced and overcame some of my biggest fears so I was ready for growth. Jovana’s post “accidentally” popped up on Instagram and instantly I knew that she was offering something that I need to learn. It was the element of fire – the decisiveness, focus, experience, the tools, and then along with it – broad perspectives, depth of knowledge and understanding of life, and of course the authenticity shining through it all. These qualities were something completely new to me – in this sphere called marketing.
Entering her community I realized that I truly only have to be my authentic self and that I “only” have to learn how to share my message with the world in the best, most effective, and creative way which resonates both with me and my ideal clients. Before the program, I thought that I had to act, to pretend to be something that others would like to see rather than to be who I truly am. The core values of my brand (and me as a person) are authenticity and honesty, consistency, devotion, and love and I thought that this is an old romantic story that can’t really sell anything anymore. Now I know that what I thought was an illusion and that people are actually turned on by seeing another person in love with themselves and their work, no matter how “imperfect” it might be. We simply can’t take our eyes away from this, we are fascinated and we want the same for ourselves.
For me and my brand – this was the information that brought the most value to my life and work and as long as I am being my authentic self – progress and success are guaranteed. The numbers are confirming this story as well. Follow yourself, your heart, be brave, and be grateful for the gifts that you have been given – you got them so you can express yourself through them and contribute to making this world a better place. I wish you all a wonderful day.